Saad was born and raised in Morocco, surrounded with world music and fusion jazz by his musician father with whom he played on stage from the age of 10.
At 18 he moved to France to study science & engineering, all the while adding groove and electronic music to his musical universe.
At 25, he kicked off both his corporate career and his collaborations with professional musicians as stunt keyboardist and talkboxer, working with French bands like Achille's Family & The Big Hustle with whom he performed in major Parisian venues (Trianon & New Morning).
In 2018, he decides to take a break from his corporate journey to develop "Saad Keys", an original and very personal musical project where he blends all his influences and leverage his mastering of several instruments.
In addition to keyboards, Saad plays bass, guitar, flute, drums, & percussions. He is one of the most advanced talkboxer, and recently started singing.
Saad draws his inspiration from artists like Prince, Keith Jarret, Chick Corea, the Daft Punk & D'Angelo.